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What the UK’s New EPR Fees Mean for U.S. Packaging Strategy

Written by Jacob | Jun 30, 2025 11:08:59 AM

 

What the UK’s New EPR Fees Reveal About the Future of Packaging in the U.S.

The UK Government has just announced new Extended Producer Responsibility (EPR) base fees—and they send a clear message about where packaging regulations are headed.

Most notably, aluminium packaging has seen a 39% reduction in its base fee since December 2024, now ranking among the lowest-cost materials for producers.

So why should U.S. businesses care?

 

🌍 EPR Is Coming to America

While EPR isn’t yet federal law in the U.S., states like California, Oregon, Colorado, and Maine have already passed EPR legislation targeting packaging waste. These programmes shift the cost of recycling and disposal from municipalities to the companies that put packaging on the market.

More states are exploring similar policies—and as global brands demand alignment, U.S. suppliers are being held to new standards of compliance, transparency, and recyclability.

 

♻️ Aluminium Is the Material of the Moment

Aluminium is gaining traction not just for its functionality—but because it fits the new regulatory and environmental landscape. It’s:

  • Infinitely recyclable without loss of quality

  • Widely recovered in existing infrastructure

  • Oven, air fryer, freezer and shelf-ready

  • Lighter and more durable than fibre

  • Backed by strong consumer perception around recyclability

With the UK recognising aluminium’s circular benefits through reduced EPR fees, we expect similar logic to follow in the U.S.

 

📉 Aluminium = lower future compliance costs + higher material value + better consumer alignment.

 

🔄 Preparing Your Packaging Strategy Today

At EP Group USA, we’re already helping brands:

  • Audit and adapt pack formats to align with recyclability targets

  • Replace fibre or plastic trays with cost-efficient aluminium solutions

  • Stay ahead of coming EPR legislation in the U.S.

  • Reduce operational waste through smart design and logistics support

We’ve worked with major food manufacturers, QSRs, meal kit brands, and grocers to create packaging that performs in the kitchen and in the recycling system.

Don’t Wait for the Law to Catch Up

EPR isn’t a question of if—it’s when. And those who plan now will avoid the compliance scramble later.

Aluminium is already the smart choice.

The UK’s fee structure proves it.

We’re here to help you transition.